One Marketing Communications has unveiled a series of stop motion adverts for GetTheLabel.com, to be broadcast throughout November and December.
The Manchester agency has worked with the GetTheLabel.com and production company 422Vision to create the new adverts, which are designed to showcase the online retailer’s latest outfit combinations.
The four ads will air across numerous UK channels including ITV, MTV, Sky and Comedy Central.
Wayne Silver, managing director of One Marketing Communications, said: “GetTheLabel.com wanted to create a fresh new series of adverts which focused heavily on their products, and this prompted us to create an exciting stop motion creative.
“We were able to replicate the geometric shapes of fashion looks you find in magazines, but bring them to life in a way that fit with the brand’s upbeat, energetic style!”
One Marketing generated the creative concept for the campaign and managed the storyboarding, visualisation and production. The idents were produced by Rob Pickard and Gemma Ackerley of Manchester-based 422 Vision, and filmed over 16-hour shoot days at Big Shed.
Liz McNamara, marketing director at GetTheLabel.com, added: “We have partnered with One on a number of broadcast projects over the last few years, so we were excited to see their concepts for this new campaign.
“These adverts fit perfectly with our brand image and we are delighted with the finished product.”
You can watch one of the ads below: