MCG PR in Leeds has won a competitive pitch to handle the national consumer and trade public relations for Pink Lady apples and Tenderstem.
It was awarded the contract by brand management firm, Coregeo and will work across traditional and social media, including support for the Pink Lady Food Photographer of the Year awards.
“MCG presented a truly integrated approach, demonstrating a clear understanding of our brands’ potential across traditional routes and social media channels,” said Coregeo marketing manager Michelle Toft.
“Their creative concepts were outstanding, but more importantly their execution was well thought-through and specifically targeted to deliver against each of our commercial objectives. We’re really looking forward to working with the team.”