saltHavas PR Manchester has been appointed by Cheshire-based Compass Minerals UK to provide a national press office for year round support.

The operator of the UK’s biggest rock salt mine and its largest supplier of natural rock salt is based at the Winsford Rock Salt Mine in Cheshire and is part of Compass Minerals International Inc., headquartered in Kansas, USA.

The company produces salt all year round, building stock levels through the spring, summer and autumn for use by governments and local authorities during the winter months.

Compass Minerals UK works in partnership with local authorities and private contractors across Britain to find practical solutions for the local supply, safe storage and spreading of rock salt.

The account will be headed up by Havas PR associate director, Claire Boyd: “Compass Minerals UK is a fascinating brand to work on and one that we depend on during the winter months. The team are very excited about it, especially after visiting the salt mine and witnessing rock salt production for themselves. It’s given us all an insight into the important role Compass Minerals UK plays keeping Britain’s roads open in icy weather.”

Compass Minerals UK’s supply chain manager, Gary Neiles, said: “These are exciting times for Compass Minerals UK and we are delighted to have Havas as our PR partner. We were impressed by the breadth of experience of the team and their straightforward approach.”

Havas PR specialises on campaigns for multi-site retail and leisure operators. Its current retail client list includes Asda; Pets at Home; Greggs; Hobbycraft; Barratt Homes; Debenhams; DFS; Maplin Electronics and The Original Factory Shop.