Manchester’s Tangerine has been appointed to build brand awareness of mobile phone protection company Tactus.
The agency will be responsible for delivering an integrated communications strategy which includes focusing on brand development as well as revamping Tactus’ website.
Head of strategic planning and insight, Adele Wilson, will be leading Tactus’ brand development, working with the company to develop its vision and values. Following this, Tangerine will roll out a fully integrated, multi-platform PR and social media campaign aimed at smartphone and tablet users across the UK.
The campaign will support Tactus’ ambition of becoming the leading provider of protection for mobile devices, making it the brand of choice for connected individuals who rely on their technology for everyday survival – their range of products include tempered glass screen protectors; stylish, reinforced iPad cases and micro-suction phone covers .
Consumer MD at Tangerine, Mary Harding said: “Tactus is at an exciting stage in its development and has ambitious growth plans which we fully believe can be realised with the hard-hitting and integrated communications strategy we will be putting in place. Our team has a vast amount of valuable experience across brand development, website design, social media and PR activation which will all come in to play as we work towards our goal of establishing Tactus as the market leader in protection for mobile devices.
“Our campaign will aim to educate everyone with a smartphone or tablet about the importance of protecting their devices with innovative products from Tactus that will help their device survive everyday wears and tears. For most people today, where it seems like the end of the world if your technology is out of action for any length of time, it’s more important than ever to make sure devices are protected.”
Tactus products are currently stocked in retailers including Selfridges, Argos and Maplin.