Digital New startersB2B marketing agency Stein IAS has added two Eloqua specialists and two experienced web developers to its Manchester team.

Director of digital and innovation Marc Keating, said the hires were part of the agency’s investment in its technology infrastructure called the B2B Marketing Cloud.

He said: “For many CEOs, the importance of marketing has increased significantly in recent years, as has their involvement and expectations. However, the B2B marketing campaigns deployed to deliver against this new set of expectations are only as effective as the technology that powers them. With that in mind, we’ve assembled a modular, best-of-breed, technology ecosystem that can flex to complement B2B brands’ existing systems, tools and processes.”

The new team includes Justin Wong who joined Stein IAS after spending several years in lead roles at Oracle in Canada. In the role of Eloqua System Architect, Wong will provide a wealth of knowledge and expertise on technical setup, development and database integration for the agency’s global portfolio of clients.

The other appointments are named as:

  • Daniel Nugent who has joined the agency as Eloqua program designer from Gorkana Group.
  • Former Stein IAS-staffer, Rohith Racherla, re-joins the agency after a two-year interval with Alpari UK as a web developer.
  • Shane Prendergast, front end web developer, who is responsible for the development of XHTML and HTML5 templates and responsive frameworks.