MCA-Logo-EmailManchester-headquartered social media agency, myclever Agency has appointed a strategy director to help develop its global client base.

Simon Alexander, formally iProspect’s head of social media, has joined the Tariff Street outfit having spent four years as head of social media at carat (and then iProspect Manchester/ Dentsu Aegis Network Manchester).

He said: “I’m genuinely excited to join a talented team of digital and social experts that have the skillset and ambition to create campaigns, craft content and curate experiences alongside paid social media buying. My experience of integrating social at brand level will give our clients competitive advantage in the mid to long term.”

Alexander established a full service social media product and grew a team of social specialists embedded inside the integrated media and planning business. With key expertise in fashion, onmichannel retail, finance and travel, he was responsible for creating integrated social campaigns in concert with TV, press, digital display and search.

MD Rob McNair said “Simon’s wealth of experience and industry knowledge has already made him a key addition to the team. We’re really excited to have Simon on board and see him playing an integral part to the growth of the business. We’re seeing a rise in the demand for integrated social campaigns, and as a result, no longer see ourselves as ‘just a social media agency, ’ We’re digital brand builders and see Simon’s partnership as key in this new direction.”