Salford agency Cuckoo Design has been appointed by Muse Developments to develop the brand and full communications campaign for its latest development at Lakeside, Doncaster.

The new development will feature a range of 51 two, three and four bedroom homes, and is Muse’s second project in the Yorkshire town.

Cuckoo, which won the work after a four-way pitch, has started immediately on the name, website and hoardings. Homes will be available to buy off plan from the spring.

Hollie Reynolds, Muse’s sales and marketing manager, said: “The pitch from Cuckoo was in a league of its own. The planning, research and creative strategy really showcased not only their ability to think differently but also their understanding of our market and audience. I am delighted to be working with them again on another project.”

Justine Wright, Cuckoo MD, added: “We are just delighted to have won the project. It is amazing to start from scratch with a new brand and each and every one of the Cuckoo team were involved in the pitch process. A fantastic team achievement.”