Harrogate agency Extreme Creations has been appointed by breastfeeding specialists Lansinoh and baby product giant Silver Cross to manage a variety of international digital needs.

Extreme is developing a more “contemporary” global online presence for Lansinoh, which will incorporate an engaging and interactive customer experience across both its UK and US operations. Additions will include a new look, increased access to tips, advice and offers and improved mobile accessibility.

Extreme MD Antony Prince

Extreme MD Antony Prince

Silver Cross commissioned Extreme to design and launch a series of microsites, showcasing a selection of new and existing product ranges. The latest microsite for the Silver Cross Reflex system is now live, featuring a one-page scroll design and informative, on-brand visuals.

The 24-strong Extreme team was also appointed recently by retail chain, NISA.

Emily Tree, digital media manager of Lansinoh, said: “We are thrilled to be working with Extreme Creations on our new global website design. It’s not easy to create a design that will work for so many different countries but they have stood up to the challenge, and we’re looking forward to seeing the end result.”

Antony Prince, MD of Extreme Creations, added: “We are delighted to welcome such well-respected and established brands as Lansinoh and Silver Cross to the Extreme client list.

“We are geared up to deliver a series of innovative and exciting digital strategies for these clients, which will represent their businesses in their competitive industries.”