Label PR has been hired by Footasylum to handle all its press and publicity after a competitive pitch.

The Manchester agency has been appointed on a 12-month retained basis and is tasked with managing the designer footwear retailer’s national and regional press office, blogger outreach, celebrity seeding and store launches nationwide.

Nicola Milligan, brand marketing manager at Footasylum, said: “Label PR clearly demonstrated a real passion and understanding of youth culture and our core demographic. They devised a solid launch strategy and creative campaign that will really captivate and engage our customers.”

Label PR founder and MD, Lee Bloor, added: “Currently with 32 stores nationwide and an aggressive role out for the year ahead, Footasylum is very much held in high regard with its fan base and is the most current player within its sector. We’re ready to create a real buzz around the brand.”

The campaign launches with immediate effect.

Label has also worked recently with Bosch and Kapello.