Rule 5Rule 5 has been appointed to handle a European PR and stakeholder engagement programme for Amsterdam based European Infrastructure for Translational Medicine (EATRIS).

The MediaCityUK-based agency has been taken on to build advocacy and awareness for EATRIS’ strategy of taking biomedical innovations ‘from bench to bedside’ working with more than 70 leading academic institutions across Europe.

Rule 5 managing partner, Rob Brown said the deal marked the agency’s first overseas client for the agency which started in 2013 and opened a London office a year later.

“The team is conducting highly targeted media relations activity and informing the European science and medical communities about the links to world-leading facilities the organisation provides.”

EATRIS finance director, Frank de Man said; “We operate in a complex environment and Rule 5 demonstrated that they understand that. We were impressed with their credentials and are working with them to build sustainable relationships with key journalists and stakeholders.”