Code Computerlove has been handed a digital brief by Swinton Insurance after a competitive pitch.

Manchester-based Swinton has recently relaunched its website and has now brought in Code to help increase online conversion.

Swinton's new website

Swinton’s new website

The digital agency will use “performance optimisation techniques” to encourage site visitors to complete an online quote, call the customer services team or visit one of Swinton’s 350 branches nationwide.

Adam Moran, Swinton’s senior digital manager, said: “Code demonstrated its proven track record in helping businesses to effectively use digital to drive revenue using its well-honed user experience and performance optimisation techniques.

“With our headquarters based in Manchester it was advantageous for us to have an agency partner with a national standing, and experience of working with large national brands, just around the corner.

“We have also tasked Code with helping to re-design and amalgamate our sub-brand websites into the new platform we’re now operating with and support on our digital transformation journey.”