Manchester’s Hilton Hotel has appointed Brazen to handle its PR account.

Following a competitive pitch, the Manchester agency has been tasked with increasing both national and regional awareness of the hotel, which is housed in the 47-storey Beetham Tower.

On a clear day the Beetham Tower can be seen from 10 counties

On a clear day the Beetham Tower can be seen from 10 counties

The brief, which will target both consumer and trade, includes sourcing and organising press trips for national and travel media, creative consumer activity and support for key events taking place at the hotel.

Hilton Hotel general manager John McLaughlin said: “Brazen is highly regarded for its multi-layered, multi-award-winning work – exactly what we wanted in a PR partner.

“It was also important that we worked with a creative agency which displayed a deep knowledge of both the Hilton brand and of Manchester itself. Brazen is an agency which displays all the components we believe are necessary to help Hilton remain at the very top of our game.”

Brazen founder Nina Webb said: “The Hilton Manchester Deansgate is such an iconic hotel in a hugely competitive marketplace and we are honoured to be able to work with such a premium hotel.”

Brazen’s Hilton Manchester Deansgate team will be led by senior account director Katie Medd.