Trinity Mirror has appointed two digital advertising executives from Yahoo.

Piers North will join in November as digital strategy director to manage the company’s digital policy and partner with digital product development teams across the group.

He was previously strategy director at Yahoo UK.

Jenny Thomson will take up the role of ad operations director, leading operational support for sales teams in Manchester and London. She most recently led projects for Yahoo!

Both recruits will be part of the commercial leadership team and report to James Wildman, chief revenue officer.

“I’m thrilled to welcome Jenny and Piers to our team and look forward to working with them to further accelerate our digital advertising capabilities,” he said.

“Both have an outstanding track record for driving business change and building winning teams in TV, online and mobile, in the UK and internationally.”