pragencyoneGarden and conservatory company Alfresia has appointed Chorlton’s PR Agency One to raise its profile and drive sales.

The etailer has hired the consumer and B2B PR consultancy to promote its product range in a project spanning the company’s key summer sales period.

MD James Crawford said they were delighted to be working with Alfresia during the biggest sales period of the year for them.

“As an ecommerce business, SEO is as important to them as the brand profile, so it was important that they appointed an agency which understands how to deliver excellent PR results and effective brand narratives which simultaneously improve their search engine rankings in the long term.”

PR Agency One aims to promote the‘s range of garden and conservatory living products, which includes furniture, cushions, barbecues and outdoor heaters via a strategic programme of news generation and product placement, with a focus on improving the brand’s search rankings.

ecommerce manager at Alfresia, Rupert Corbett said: “We chose PR Agency One as they have a clear understanding of the real value online PR can bring to ecommerce businesses, in terms of both brand and search. We were impressed by both their expertise in the homes and gardens sector and understanding of search engine optimisation.”