Manchester creative agency Shoot the Moon has appointed Derek Baker as head of digital strategy.

The company says it has created the position “as part of a wider business strategy to utilise emerging technologies”.

Baker joins as head of digital strategy

Baker joins as head of digital strategy

Florida-born Baker has recently been working freelance for the likes of Mercado and Play. Previously he was digitial delivery manager at CheethamBellJWT.

He said: “Prior to joining Shoot the Moon, I had been working on a number of freelance projects, which enabled me to explore new digital ways of working for a number of businesses.

“However, I was drawn to the opportunity of joining such a well-respected and creative agency, and immersing myself in rich and varied briefs for leading brands.”

Shoot the Moon MD Phil Marshall added: “Appointing someone of Derek’s calibre is an exciting move for the agency. Most of our clients work across multiple platforms and true shopper-centric engagement requires a fully integrated approach across store, off-site and online. One of Derek’s main objectives will be to ensure that there is digital integration across the whole agency.”