Refresh PR has been handed a national brief by underfloor heating company, Continental Underfloor.

The Manchester agency is tasked with communicating the company’s recent developments including a new range of products, and strengthening its position within the marketplace.

Refresh will kickstart the campaign with a national media tour, followed by targeted press office activity. All activity will work alongside Continental’s wider marketing strategy.

Refresh PR director Laura Mashiter said: “We’ve worked within this industry for some time now and have a good understanding of the sector, its key issues and buying drivers. We also have some great contacts which will help us to get up and running quickly.”

Continental MD Chris Ingram added: “Refresh PR has taken the time to understand our business and, as a result, has come up with an exciting strategic PR campaign to target our key sectors.”