R1 Digital Media has been appointed by Reebok UK to promote its new brand look and to drive customers in-store and to its FitHubs.

The Cheshire agency is working alongside the sports company’s teams in USA and Germany.

“We are delighted to be working with Reebok on building their digital presence within the UK,” stated managing director, Fiona Ridgway.

“It’s been a really exciting project for the team as we’ve been able to see the impact of our work on Reebok’s digital strategy.”

R1 in Crewe is responsible for the UAT (User Acceptance Testing) of its website; designing email marketing templates; and FitHub landing pages. They have also created the online advertising for the Sports Relief campaigns.