Flanagan started out her career as managing executive for Williams BMW and Mini, where she oversaw marketing activity for 11 dealerships.
Following this she made the move to Australia, where she worked for Citibank’s marketing department, focusing on internal communications and culture transformation.
Also in Australia, Flanagan was a brand strategy manager for MTV, National Geographic and Nickelodeon, working alongside numerous high-profile clients such as Red Bull, Budweiser and L’Oreal.
She said: “When moving back to the UK from Australia, Madhouse was a no-brainer for me. The company is a huge contender within the marketing industry with an extensive global reach, and I am keen to bring my own expertise and skillset to such a talented and strategy-focused team.”
Madhouse’s MD and co-founder, Peter Craven, said: “Louise’s diverse international marketing experience and enthusiasm means that she is a major asset to the company, we are very pleased to have her on board the team.”
Founded in 1999, Madhouse now boasts national and international clients including Toyota, Calypso and Witch.