On The Eighth has produced the nationwide radio campaign to promote fitness brand, Pure Gym.

The audio will run on the Capital FM network as well as Spotify, promoting the firm’s new “We’re Ready When You Are” strapline.

“It was great to work with the team from Pure Gym. The mix of audience across both broadcast and streaming platforms is perfectly targeted and we’re sure that radio will give them some fantastic results,” said Stuart Morgan, director at On The Eighth, which is based at MediaCityUK.

The 6-week campaign was booked by Carat Manchester and is running alongside digital display marketing.