MCG PR has won a competitive pitch to handle the national consumer and trade public relations for Vileda and Marigold.

The Leeds-based PR agency will work across traditional and social media.

“It wasn’t simply the professionalism of MCG’s approach, their knowledge and understanding of our market and the strength of their creativity,” said Vileda marketing manager Emmah Littlewood.

“It was the enormous enthusiasm they had for what our brands stand for and what we’re trying to achieve in the highly competitive home cleaning sector. We’re really looking forward to working with the team.”

MCG will be involved in media and blogger relations, website, search engine optimisation, reputation management and events.