additionA Newcastle company running an online maths competition found it didn’t add up for the advertising watchdog. launched its maths themed picture and joke competition offering a prize for winners which would be picked by votes.

But a complaint to the Advertising Standards Authority pointed out that it wasn’t obvious how the winners would be selected.

We considered the criteria by which votes would or would not be counted amounted to a significant condition to the competition and, because those criteria had not been communicated to entrants (or to voters), the ad was also in breach of the Code in that regard.

The ASA ruled that the advertisement breached its codes and must not appear again in its current form.

Read the full adjudication here.