Webtise has been appointed by Utility as the gifts, stationery and homeware retailer looks to step up its e-commerce strategy.

The Wirral agency will develop a new Magento website including a responsive redesign with the aim of increasing the brand’s conversion rate and growing customer loyalty.

Utility has three stores in Liverpool

Utility has three stores in Liverpool

Director Daniel Clutterbuck said: “The clients we’re lucky to work with show that Webtise is becoming a major force in the e-commerce space. We’re delighted that Utility is now part of the Webtise family.”

Liverpool-based Utility has three stores in Liverpool and one in London’s Kings Cross.

Richard Skelton, brand manager, said: “We decided to appoint Webtise due to their strength and expertise across multiple digital disciplines and extensive portfolio of working with online retailers.”

Webtise also works with the likes of Black & Ginger and LittleBlackDress.