LeasePlan Go, part of the largest vehicle management group in the world, has appointed Hatch Communications to activate its sponsorship with Leeds United this season.

The sponsorship, which is in its second year, will see Hatch working alongside LeasePlan Go and the club to engage with Leeds United fans across the UK to promote the various vehicle leasing solutions available to fans and corporate guests.

 Hatch's Jason Madeley

Hatch’s Jason Madeley

Simon Carr, brand director at LeasePlan Go, said: “We believe Hatch Communications can help us engage with the football community at a local and national level, through their excellent sponsorship credentials and PR expertise.”

Jason Madeley, director at Hatch Communications, added: “We are thrilled to have been appointed by LeasePlan Go and are looking forward to helping them activate their sponsorship at this exciting time.

“As our HQ is based in Leeds just round the corner from Elland Road, we are very much looking forward to working with the club and the fans to increase the awareness of LeasePlan Go and ultimately drive sales.”

Hatch’s other clients include Crabbie’s alcoholic ginger beer, the Wensleydale Creamery and Thomson Sport.