Gyro’s Lucy Miller has joined Event Marketing Solutions to head up its operations in the Middle East and Africa.

Lucy Miller

Lucy Miller

The Ellesmere Port-based agency has grown its presence in the region over the last 5 years and Miller will be operating out of its Dubai office.

It’s an area of the world she is already familiar with having established Gyro offices both there and in New York.

“After a thorough search and selection programme that saw many talented candidates, we are very excited to be welcoming Lucy to our team. Her wealth of knowledge and experience will be an invaluable asset to the company and we are excited to have her join at such a key time for the region,” explained EMS chief executive Keith Austin.

Dubai has successfully bid to host Expo 2020 and Miller’s role will be to help local and international brands seeking to get involved.

“Dubai is the go to place for many of our global customers and whilst we’re not new to the region, we know from our clients that there is huge potential to grow our service there. This appointment is a critical step in supporting our ambitious development strategy both regionally and globally,” Austin added.

EMS has recently delivered campaigns for Ciena, Cisco, HP and Coca Cola across the UAE, Bahrain, Kuwait, Qatar, Oman, Saudi Arabia and Jordan.

“I am really excited about the opportunity to help extend the company’s service offering and deliver a truly strategic integrated marketing approach to international roadshow campaigns for clients from around the world,” said Miller.