theEword has been appointed by discount retailer TJ Hughes to lead its SEO and content strategy.

The Manchester agency will provide a blended digital marketing campaign with the aims of increasing the retailer’s visibility to search engine users, driving online shoppers to the website and ultimately increasing footfall in store.

Paula Wilding, ecommerce manager at the Liverpool-based retailer, said: “theEword’s creative and open-minded approach to our brief really impressed us. The agency demonstrated an awareness of the retail sector and an understanding of the need for a successful, content-based strategy to differentiate us from huge competitors within the industry.”

Kleon West

theEword’s Kleon West

TJ Hughes was established in 1912 and now trades from 10 stores nationally, as well as online, and employs around 700 staff.

Business development director of theEword, Kleon West, added: “Naturally, the pitch process was extremely competitive, so we’re delighted to have won this client. Retail is a sector that really excites theEword team – we thrive in competitive markets and can’t wait to play our part.”

theEword also works with companies including Merlin Entertainments, CDP Corporate and Aaron & Partners.