Smoking Gun and Driven have been appointed to handle the launch of soft-drinks brand, Panda Drinks.
Driven in Wilmslow will be creating a press advertising campaign, to go live in August and September, during the back-to-school period.
Meanwhile, Smoking Gun in Manchester will be looking to engage with women’s media and bloggers, setting up social media and promoting it within the national press.
“Our research indicated that many UK mums were not aware that the current range of Panda Drinks contain no added sugar and only natural colours and flavours. We are very excited about the launch and have no doubt Smoking Gun will help us to make it a huge success,” explained Nina Uttley, brand manager for Panda.
Following this research, amongst “pragmatic mums” of 4-8 year olds, the drinks firm has developed a “contemporary, clean look” for its packaging and a new panda character.
