CHOSEN_Behind-The-Scenes-Images_0005_Layer-1-2Lancashire-based Loaf Creative has again been appointed creative agency for the Crabbie’s Grand National at Aintree Racecourse next year.

Loaf will be developing the creative concept, strategy, TV and radio ad for next years’ racing event.

Client services director Matt Houghton, said he was thrilled to be working with the racecourse again and would be building on ‘The Grandest Show. The Greatest Drama,’ concept it launched last year.

“The Crabbie’s Grand National is a tremendously popular and internationally acclaimed sporting event and as a local creative agency, we are proud to be part of it.

“We are confident that our team will once again deliver dynamic content that can convey the magnitude and prestige of this historic sporting occasion.”