Label PR has been appointed by appliances brand Bosch to launch its new battery powered, cordless vacuum cleaner.

The Manchester agency has been hired to promote the Athlet after its recent successful launch of Bosch’s personal haircare range.

Bosch's new Athlet vacuum

Bosch’s new Athlet vacuum

It will launch the new vacuum into the UK market via a targeted celebrity, blogger and media campaign.

The company, currently celebrating its fourth birthday, says it increased turnover by 21.6% over the last year and won 10 new clients in total.

Founder and MD Lee Bloor said: “The past four years have flown by and during this period we’ve not only attracted bigger brands, winning competitive pitches against London agencies, but also attracted the region’s top talent.

“Home Interest sits perfectly under our already established lifestyle umbrella and the Bosch Athlet vacuum win further strengthens our experience with home appliances.”