House-builder Hill has appointed INK Digital as its new digital partner after a competitive pitch process.

The Yorkshire digital agency has been tasked with enhancing the company’s digital strategy across all channels.

Initially, INK will be working on an integrated process for Hill’s CRM system, website and communication channels.

Tony Woodman, Hill’s sales and marketing director, said: “We were impressed by INK’s expertise and credentials but also thought they would be a great team fit for a long-term digital partnership.”

Helen Darlington, head of creative strategy at INK Digital, added: “Hill is a fresh innovative property company brimming with new ideas. In partnership together, we’ll reinvigorate their corporate digital strategy.”

INK has also worked recently with clients including Vileda, The Leadenhall Building and Aviva.