Shoe brand, Butterfly Twists, has appointed Hit Search to provide digital marketing services.

The Liverpool agency will be working on search engine optimisation, online public relations and content production.

“Like a lot of hot fashion brands, Butterfly Twists are already gaining brilliant exposure in the traditional fashion press. Our job is to expand that visibility into the measurable online sphere,” said Hit Search director Andrew Donaldson.

“We aim to increase the amount of organic traffic arriving at, while improving the site itself to increase the number of conversions it facilitates.”

Founded in 2007, the brand is now sold in 50 countries worldwide.