It comes as the firm plans a major expansion, including a new £2.5m production facility in Yorkshire, to support growth across the UK and Europe.
“Ewe bring some great experience in this sector and share our rigorous and strategic approach to business. This campaign will drive our business forward and provide a great marketing platform to support our investment and generate growth,” said Tom Verity, managing director of Hartleys.
The firm supplies Heinz, New Covent Garden and Baxters with frozen vegetables.
Ewe rebranded from PCD in July this year, following the acquisition of digital agency, Whole9Yards and a merger with its sister firm, Digital Joy.