BJL PR will be handling the launch of the Autumn Winter collection for fashion brand, Hervia.

Hervia BJL1 webThe Manchester agency will take responsibility for managing a national and regional launch campaign, featuring journalist and blogger engagement, content creation and product PR.

“We’re delighted to welcome BJL on board with us, bringing their fashion PR, media relations and content expertise to the ongoing Hervia success story, as we get set to launch our latest collections with the benefit of their skill and enthusiasm,” stated founder and CEO, Oscar Pinto-Hervia.

The Manchester-based firm was founded in 1993 and stocks brands including Rick Owens, Y-3, Thom Browne and Issey Miyake. As well as an e-commerce site, it has one store in Manchester and operates two franchises in London.

“Hervia has been synonymous with quality, luxury and style for over two decades,” added Jennie Madden, account director at BJL.

“Already boasting a loyal fan-base, we’re looking forward to using the new autumn / winter collection to take Hervia’s product ranges and brand values to an ever widening audience.”