Interior wall murals specialists Wallsauce has appointed Manchester agency jwc to handle its consumer PR after landing a licensing deal with Warner Bros.

Then Lancashire-based company recently secured the rights to offer imagery from a range of movies including Harry Potter, Batman and The Hobbit.

jwc founder John Warburton

jwc founder John Warburton

jwc will be running a multi-platform campaign across social media, niche and mainstream outlets to grow awareness of the brand’s offering.

Strategic director Nick Cotterill said: “This is a great opportunity to work with a great brand and some incredibly strong visuals. It’s a campaign we are all very excited about.”

jwc will also be promoting Wallsauce’s exclusive deal with Formula 1 photographer Darren Heath.

Andy Geratty, marketing director of Wallsauce, said: “We wanted to work alongside a creative PR agency who would help us deliver an exciting and effective campaign across all media.

“jwc have a great track record within the interiors sector and we are confident that we will benefit from their expertise and fresh approach.”

jwc was established in 2012 by former journalist John Warburton and works with clients including the Pet Show 2014, and Green and Ginger.