The Market Creative has launched a brand campaign for Hunter Douglas’s Duette window blinds to push its credentials as the inventor of energy-saving honeycomb cell technology.

The campaign will be trialled over the next three months with a 30-second TV advert on satellite channels and a consumer press campaign with ads across a range of home interest titles. The look and feel has also been applied to the Dutch company’s website.

Some of the campaign creative

Some of the campaign creative

Account director Caroline Finch-Denham said: “Hunter Douglas don’t just make utterly gorgeous Duette blinds, they are the patent-owner of the energy saving honeycomb cell structure, so we had to bring this innovation home to them.

“By leveraging their heritage we have created a point of difference in the market, and the idea is brought to life through the honeycomb shape that works across all channels.”

Fabienne Tyler, of Hunter Douglas, added: “We are looking to communicate our energy-saving proposition in conjunction with a stylish, quality product offering, as well as the fact that we’re the originators of honeycomb cell technology.

“The campaign directly addresses both of those ideas, in a way that we are sure will resonate with our audience.”

The agency has also recently worked with Plumbworld, Simoniz and Bohen.