Leeds’ direct marketing firm PCD has relaunched as the Ewe Agency after the acquisition of digital specialists, Whole9Yards.

Steve Moncrieff

Steve Moncrieff

The company has also merged its own digital operation, Digital Joy, into the new business.

“Ewe creates an integrated agency that uses customer insight and segmentation to create integrated multi-channel strategies that are focused on generating sales. We have the strength and depth to deliver campaigns for everyone from blue chip financial services companies to charities,” explained client strategy director, Steve Moncrieff.

PCD was set up 24 years ago and the new company will have a client list that includes Travis Perkins, Aviva and Babybel cheese.

“The acquisition has enhanced our current skill set. Whole9Yards has always focused on providing digital campaigns that combine SEO and social media to deliver measurable ROI and we share the belief that great results come from great customer insight,” added client services director, Deborah Stewart.