ITV has confirmed that new free-to-air channel ITVBe will launch on October 8.

The new channel will be dedicated to lifestyle and entertainment programming and will be the exclusive home of Lime Pictures’ The Only Way Is Essex.

Among the original commissions for the channel will be The Real Housewives of Cheshire, made by Monkey Kingdom.

The series will give a glimpse inside the “champagne fuelled lives” of Cheshire’s “most affluent social circle”.

Other new commissions include Seven Days With… (working title), a new reality series made by Shiver that aims to give viewers a “unique insight” into the lives of various celebrity couples.

The ITVBe branding was produced in-house by ITV Creative.