Manchester-based Tecmark has been appointed by health and wellness store WinNaturally to provide a complete digital strategy for the brand.

Founded by Julie Neville and her husband Phil, the former Manchester United and Everton footballer turned BBC pundit, WinNaturally specialises in natural and organic health foods and products.

Phil and Julie Neville

Phil and Julie Neville

Tecmark will assist WinNaturally’s overall digital marketing strategy, helping to drive traffic through content marketing led by organic search and pay per click advertising.

The agency won the brief after a competitive pitch process and will begin work on the strategy immediately, aiding WinNaturally’s national rollout and store expansion plan.

Richard Heyes, director at Tecmark, said: “Julie Neville has created an incredible brand which she passionately believes in having tried and tested all of the products with her family.

“It is important that agencies really get to understand a brand and its positioning, here at Tecmark we have certainly got a clear understanding of what WinNaturally is looking to achieve from a business perspective and will be putting in place a robust digital strategy to help them achieve its vision for the future.”

Julie Neville added: “As we continue to grow our online and retail presence we’re thrilled to be working with the Tecmark team, who are as passionate about their business as I am about mine.”

Founded in 2008, Tecmark was set up by Heyes and Kevin Jones and works with clients including Paramount Pictures, Holiday Gems, BUPA and Saga.