Karol Marketing in Newcastle is a behind a series of direct mailers designed to baffle teachers and lecturers.
It’s to raise awareness of students with learning difficulties and they’ve been appointed to the task by Learning Labs.
“The mail shots have been cleverly designed to illustrate that people learn in different ways, through watching and listening, reading and hearing, or doing and experiencing,” explained Lee Chambers, training services manager at Learning Labs.
“Learning Labs is designed to embrace these differences and allows Assistive Technology users to learn in a way that suits them, through ‘how-to’ videos, plain text instructions and interactive tutorials. Our methods maximise student engagement and consequential learning uptake.”
The campaign includes an “eye test” style poster, with jumbled up numbers and letters, and a triangular puzzle which appears to have one piece missing.
It has been funded through Newcastle Science City’s business support service – of which Karol is an approved marketing services provider.
“Learning Labs already had its own brand, but wanted to carry out an awareness raising campaign that would be creative, clever and would serve as a talking point amongst potential customers,” said Glen Kemp, business support manager at Newcastle Science City.
“We commissioned Karol to come up with the campaign, which has increased the number of business enquiries whilst also raising awareness of the strategic value of marketing in helping businesses to grow.”