de Winter PR has been appointed to manage the PR for law firm Aaron & Partners LLP. The North-West-based agency first worked with the law firm to deliver a quirky campaign on how to ‘Expel your Partner’ for April Fools.
The new win means it will now turn its attentions to promoting the entire firm’s specialist services across the North West.
Head of client services and strategy Sophie Everett will manage the account with a three-strong team from de Winter’s business division.
de Winter PR’s Managing Director, Kate Cox, said: “Aaron & Partners LLP is an established, partner-led, forward-thinking company that we have always aspired to work with.”
Marketing manager at Aaron & Partners, Scott Hadden said: “We were extremely impressed with de Winter’s approach to our partnership law brief and following a competitive three-way pitch for our entire account remain equally as impressed.
“We look forward to working with de Winter to promote Aaron & Partners in an innovative and engaging way and we’re excited to see what fresh ideas they bring to the table.”
The team will focus on further raising the firm’s profile in Chester, Manchester and Shrewsbury and will also implement targeted sector-specific PR campaigns to promote Aaron’s sector specialisms in Renewables, Logistics and Professional Partnerships.