Leeds agency The Works has agreed a deal to oversee the customer experience at all Leaders events for the next two years.

Leaders is a global events and networking business that organises events including the Sport Business Summit at Chelsea FC and the Sport Performance Summit at Arsenal FC.

The Works' Paul Peppiate with Leaders founder and CEO James Worrall

The Works’ Paul Peppiate with Leaders founder and CEO James Worrall

The brief will see The Works deliver a “unique customer experience” for all delegates, sponsors and exhibitors at the events, focusing on set design, branding and networking environments.

James Worrall, CEO of Leaders, said: “Having invested significant time and money on the rebrand of our business, it was very important to choose a design agency who understands how to bring our values and identity to life within our branded Leaders events for the benefit of all participants.

“With a wealth of experience and client roster in sport which is second to none, there is no better agency than the Works to achieve this and we are delighted to have agreed a long-term partnership with Roy and his team.”

Works MD Roy Webber added: “We are very proud and excited to be working with James and his team and to be part of the global expansion of their inspirational business. Exciting times ahead…”

The agency has offices in Leeds and Sao Paulo in Brazil and its client list includes FIFA, UEFA, IAAF and the NBA.