Magnet Trade has appointed Smoking Gun as its communications partner.

The Manchester-based agency will be working with the kitchen supplier across traditional and digital channels to help drive leads and “dispel myths around its pricing versus its competition.”

“We felt we needed a fresh approach to PR which would directly help us achieve our business objectives. Smoking Gun has proven credentials in this arena and clearly understands our needs,” explained Alison Coleman, Magnet Trade’s marketing manager.

“The team has shown us a clear path towards achieving our communications and business targets and we’re excited to begin a new integrated campaign.”

Smoking Gun will be working alongside Refinery and Door 4.

“Obviously the recession has had a profound effect on the housing market which in turn has deflated the kitchen market in recent years. With early signs of the recovery of the housing market allied to some fundamental changes to Magnet Trade’s proposition, it’s an ideal time to come on board and help the business achieve its growth goals,” added Smoking Gun’s managing director, Rick Guttridge.