Finn has been named as the retained public relations and social media agency for Seabrook Crisps.

seabook latticeThe Leeds-based firm will be working to promote the brand nationally as it seeks to achieve its goal of becoming “the nation’s favourite crisp and snacks brand.”

“Finn really stood out to us as an agency which understands the huge growth opportunity for the brand and the role that PR can play in that growth, starting with our exciting NPD launches,” said Kevin Butterworth, marketing director at Seabrook.

“Added to that, Finn’s more commercial approach to PR was just what we were looking for to help accelerate our business into its next phase of growth.”

Finn will be working on the launch of Seabrook’s new lattice-cut sharing pack, which is the Bradford company’s first foray into the premium crisp category.

“Our business is performing really well. We have a strong team and a clear strategy to grow; we aim to achieve significant growth in the market this year, with Finn as our PR and social partner,” added Butterworth.