Rule 5 has been handed a PR brief for this year’s events by Buy Art Fair and The Manchester Contemporary.

The art fairs will this year be staged at Old Granada Studios, with over £1m worth of work from 80 national and international galleries set to adorn the former TV studio’s walls.

Thom Hetherington at the fairs' new home

Thom Hetherington at the fairs’ new home

MediaCityUK-based Rule 5 is tasked with delivering a national communications campaign targeted at established and novice art collectors, galleries and curators, with appeal to a wider mainstream audience. Its work will start with immediate effect.

Thom Hetherington, the fairs’ MD, said: “We’ve always been impressed by Julie and Rob’s creativity and professionalism in communicating client messages.

“Now, with Rule 5 providing the flexible, fleet of foot agency we were looking for, the match-up with our fairs was perfect. They immediately grasped our culture and ambitions, seeing far beyond the brief, and the coverage is already coming in thick and fast.”

This year over 8,000 visitors are expected to attend the events, with art sales predicted to hit £500,000.

Rule 5 director Julie Wilson said: “Since conception eight years ago, Buy Art Fair and The Manchester Contemporary have played a significant role in celebrating and elevating Manchester’s art credentials. We’re thrilled to be working with the team to further establish the events in the international arts calendar.”

Rule 5, which recently opened a London office, also works with Blu Tack, British Cycling and Virgin Money Cyclone.