Prolific North News, in association with Quays TV and produced by University of Salford, is a weekly broadcast interview with a senior media figure from the North as well as a round-up of key stories from the week.

This week, we speak to Graham Bryce, Group Managing Director of Bauer Radio’s Place Portfolio, covering Northern England and Scotland.

After a strong performance in the most recent RAJAR figures, he talks to us about what Bauer is doing to retain listeners in a rapidly changing radio landscape, how it is planning to reverse a decline in Yorkshire listeners, and whether it will be adding to its acquisition of Absolute Radio.

PNN video is delivered via the StreamUK MediaPlatform