Manchester Airports Group has appointed Webgains to set up an official car parking affiliate marketing channel.

This will run across all its airports including Manchester, London Stansted and East Midlands.

“We are delighted to have on board such a pro-active partner who shares our vision. Through working closely with Webgains, we hope to establish our own footprint within the affiliate marketing channel,” explained Nolan Hough, MAG commercial director for car parks.

“It’s heavily competitive for airport parking as it stands and we want to get the brand better recognised as the official provider. We also want to utilise the channel as an additional tool to change the perception that airport parking is expensive, when it can be good value for money when booked online in advance.”

The London-based affiliate agency won a 5-way pitch for the account

“We are thrilled to have the opportunity to work with MAG. The fast-paced nature of its business and shifting acquisition needs makes this an exciting space to work in and will allow us to trial new strategies. There’s real potential in this partnership and we’re confident we’ll be able to deliver great results for MAG,” added Stephen Kerin, managing director for Webgains UK.