Label PR has won a three-way competitive pitch to launch Bosch’s new haircare range into the UK market.

The Manchester agency will handle a launch event and then public relations for the firm’s appliances, to raise awareness of its ProSalon and KeratineAdvance brands.

Label has also been hired as the retained PR agency for hair extension brand, Kapello. This will entail consumer and trade activity, blogger outreach and celebrity engagement.

As a result of the new wins, the agency has hired a new senior account manager for its beauty division. Viki Tahmasebi joins from JamPR.

“We’re delighted to be working with Kapello and Bosch and I’m also thrilled to announce our most recent appointment. Viki’s beauty knowledge, passion for the industry and experience of managing fast-paced press offices, will be crucial in helping Label continue to grow its presence and offering,” said Lee Bloor, Label PR’s founder and MD.

“It’s a really exciting time for us and we’re delighted to reveal all this fantastic news.”