John MaltbyProlific North is delighted to announce that John Maltby, the chief executive of Williams & Glyn bank, has agreed to be our guest speaker at the Northern Marketing Awards on Thursday 16 October.

Williams & Glyn is due to launch as a standalone bank over the next couple of years and be fully sold-off by RBS by the end of 2017. It will have a major operational base in Manchester and will be one of the UK’s largest banks.

We published a detailed piece on Williams & Glyn and its marketing plans on March 10.

Maltby will address our guests at the Northern Marketing Awards, which are being held at The Point at Lancashire County Cricket Club on the evening of Thursday 16 October. The broadcasters Andy Crane and Emma Jesson are also confirmed as the evening’s co-hosts.

Further information on the awards and the entry deadline of 11 July can be found here.

The awards’ headline partners are Click Consult and Bytemark Hosting with individual categories supported by Better Placed Recruitment, Heawood Research, Lion Eyes TV, theEword and tecmark.

Williams & Glyn

The Williams & Glyn brand has been dormant for nearly 30 years but is returning to the UK high street as a consequence of the earlier State Aid received by the RBS Group, which was required to divest 308 RBS branches in England and Wales and six NatWest branches in Scotland. The business serves 1.4 million retail customers, around 235,000 SME customers and 1,000 or so mid-corporates.

Nationally the bank has around 5% of the SME market but here in the North that market share –  according to independent analysts and unconfirmed by the bank itself –  rises to closer to 20% and the bank will effectively be competing for market leadership in our patch against its current RBS stablemate, NatWest.

The business currently employs around 4,500 people and the investors have stated their ambitions to grow that number to approximately 6,000 people in time. There has been much speculation that the new bank will be headquartered in Manchester at the RBS’s regional HQ at Spinningfields but the RBS denies that a decision regarding the location of the head office has yet been made.

(The Co-op bank, which is also headquartered in Manchester, is the UK’s eighth largest bank).

McCann Manchester is currently battling it out against WPP and Havas to lead the bank’s launch marketing campaign. Williams & Glyn’s marketing budget will place it comfortably among the North’s Top 10 Brands post launch.

The new logo for Williams & Glyn


The impact of the launch of Williams & Glyn and the influence and commercial presence it will command in the North is likely to prove as significant, if not greater in the long term, as the BBC’s decision to relocate several national operations and 2,500 posts from London to Salford.

Mervyn Davies, vice chairman of Corsair Capital (one of the key investors in the new bank along with Centerbridge, The Church Commissioners for England and RIT Capital Partner) said: “There is a great history in the Williams & Glyn brand and the business has an opportunity to be at the forefront of the UK banking industry whilst making an active contribution to the community from its strong regional network.”

Chief executive John Maltby added: “Williams & Glyn will have unique advantages. It will combine the heritage of an established bank, a strong national customer franchise and an experienced and committed team with the agility, motivation and growth opportunities of a challenger. Williams & Glyn will commit to the highest standards of banking ethics and business conduct while providing increased customer choice in the UK banking market.”

Maltby joined Williams & Glyn (currently RBS England & Wales and NatWest Scotland) as CEO on 1 January this year. His career spans 30 years in financial services including the last 15 as the leader of retail and commercial banking businesses in the UK.

In 2013 he led the bid for the winning consortium (Corsair, Centerbridge, Church of England and RIT) to partner RBS in the creation of Williams & Glyn.

Prior to his current position, he was on the executive committee at Lloyds Banking Group (LBG) with responsibility for its commercial business leading the business to substantial growth from 2007 to 2012. Before LBG he was the CEO of Kensington Group plc, floating the business in 2000 and selling it to Investec in 2007 and prior to Kensington he was the managing director of First National Retail Finance, part of Abbey National.

A graduate in engineering science from the University of Durham, he is also non-executive chairman of Good Energy plc (an AIM listed renewables energy company) and is a member of the regional advisory board for the National Trust.

John is married with three children and is an avid skier although says that he is now reconciled to being overtaken by all three of his children. He also partakes in – and says he enjoys – triathlons.


The Northern Marketing Awards 2014

This year we have two headline partners of the awards: Click Consult and Bytemark Hosting.

Further information on the awards and the entry deadline of 11 July can be found here.

Bytemark logo



 The Northern Marketing Awards 2014 – the categories

The 20 categories on offer are: