Hull agency Strawberry has set up a second business in a bid to retain local talent in the region.

StrawberryToo will launch later this summer and will be staffed by graduates, apprentices and interns and managed by senior executives Jonathan Leafe, James Greenwood and Dominic Love.

James Greenwood and Dominic Love at Strawberry

James Greenwood and Dominic Love at Strawberry

The business will employ, train and mentor local talent in a real working environment, with a view to helping them secure careers in the local marketing sector once their training period has been completed.

Jonathan Leafe, Strawberry’s managing director, said he believed the concept was a UK first.

“Not only will the agency provide team members with fantastic experience, it will also benefit local businesses by providing a new, cost-effective agency for local SMEs, charities and organisations with a youth focus,” he said.

“Hull is a city on the up, so we hope the concept of StrawberryToo inspires people to get involved and help Hull’s creative and digital community be the best it can be.”

Strawberry, which was founded in 1993 and has over 30 staff, works with clients including Hull Kingston Rovers, Zoom Pop Box and Hull FC.