Online research firm, ResearchBods has been appointed as Hello! Magazine’s market research partner.

The Leeds company will use online surveys to get insights into the lifestyles and opinions of the magazine’s readers, with the material they gather being used to influence the look and feel of the publication.

It will also be measuring the impact of advertising across Hello!’s print and digital offerings.

“I’m really excited about the appointment of ResearchBods. While we’ve managed online surveys in-house previously, we took the decision to work with an external agency to improve the look and feel of our surveys, along with the processes of data collection and analysis,” said Laura Phillips, head of insight at Hello!

“After seeing examples of ResearchBods’ work, and how they create surveys that are pleasing to the eye, and more importantly make you want to fill them in, we knew they were the agency we wanted to partner with.”

The surveys are being designed so that they are available across all platforms, whether mobile, tablets or desktop PCs.