Fabric has unveiled a new mobile-friendly website for Tradefix Direct, the DIY supplies retailer.

The Manchester-based agency has also redesigned the retailer’s logo to feature a “stronger” typeface.

The new site

The new site

Tradefix Direct has been trading at its Swinton HQ for six years and earlier this year posted a 56% year-on-year increase in online revenue. All of its products can now be bought through the new site.

Fabric’s creative director Jack Carpenter said: “The great thing about being an integrated agency is that we get to work with clients across all their digital needs.

“As well as developing the original Tradefix Direct website, we have now also refreshed the brand image, developed the mobile version of their website and also successfully grown their customer ­base through SEO, social and paid marketing.”